The Challenge
Prospective buyers faced delays identifying suitable suburbs and properties, and limited visibility into where they sat in the buying journey. Coordination between buyer's agents, support teams and external parties such as conveyancers and inspectors was fragmented, so progress depended on someone chasing it.
Finding suitable areas took longer than necessary.
Buyers could not see their own progress.
Agents, conveyancers and inspectors without shared status.
Client preferences re-collected instead of reused.
Approach & Solution
smartData enhanced the existing property platform on the MERN stack with AWS, optimising the client and agent-facing portal. Onboarding was simplified and client preferences structured so they can be reused rather than re-collected, and AI-assisted matching surfaces suburb and property recommendations against each client's stated criteria, lifestyle and investment goals.
Automated notifications keep every party informed as the purchase moves, and milestone tracking runs from exchange through to settlement. Agent assignment is tracked through the platform, and decision support helps clients evaluate recommendations rather than simply receiving a list.
Key Features
A step-by-step strategy built around each client.
Suburb and property suggestions scored against criteria.
Progress visible from exchange through to settlement.
Every party updated as the purchase advances.
Product Showcase
Final Outcome
Clients move from registration to settlement with recommendations matched to their goals, visible progress at every milestone, and coordination handled by the platform rather than by chasing — on a foundation ready for deeper property personalisation.
